2012 NorCalWTC Webinar Series: Global Marketing

NORTHERN CALIFORNIA WORLD TRADE CENTER 2012 WEBINAR SERIES

This webinar series is a sophisticated curriculum of international trade-related webinars that provide international business professionals with the opportunity to advance their knowledge, skills and connections in order to stay on the cutting edge within a global marketplace. This unique program is offered with assistance from qualified professionals at Northern California-region companies with a successful history of doing business overseas.

The series focuses on specific real-world topics currently effecting global business including green technologies, advanced marketing strategies, risk management, online business strategies, and regional business issues. A webinar setting with experienced expert instruction helps participants maintain the skills required for continued success in international commerce.

Upon program completion, participants will be equipped with connections and up-to-date knowledge to help them and their organizations continue to successfully conduct business in a competitive global marketplace. 


JULY 31- GLOBAL MARKETING  

In this Webinar, Pratish Shah will cover the common mistakes most firms make when first entering foreign markets. Expanding from there, Mr. Shah will review best practices for identifying the most suitable markets for your product and company’s goals. Next, he’ll review low cost approaches for crafting strategic market entries that go well beyond tactical ‘distribution’ approaches most often employed. Last, Pratish will talk about how to monitor the process, learn, adapt, and evolve your approaches to maximize success. 

Pratish Shah has over 20 years of Global Marketing and Strategy Development experience. Over his 20 year career, he has held Executive positions in Product Marketing, and Business Development successfully opening markets worldwide for b-to-c and b-to-b companies. He holds a Bachelors of Science in Computer Science from Renssaelaer Polytechnic Institute and a Masters of Business Administration with honors from Pepperdine University.