Brown Bag Lunch: Value-Based Selling

PLEASE NOTE EVENT SITE CHANGE FOR THIS MONTH ONLY! In today's highly competitive business environment, it is becoming increasingly difficult to gain new customers and also keep existing ones. Every day there seems to be more players with newer, more efficient solutions at a lower cost. Existing competitors are becoming sharper, better funded and more sophisticated. Customers are overwhelmed with choices. They are no longer looking for just vendors to satisfy an application. Customers are looking for business partners who can be an ongoing resource and deliver value-based business solutions. Sound simple? Often it is the subtleties of people and systems that make the difference between the average salesperson and the value-based selling professional. Within this dynamic 1-hour session, the participants will: Gain insight into the factors that impact customer change. Learn the Value Based Selling Process. Learn key questioning techniques to gain potential customer needs, wants and values. Presenter: Michael L. Green is the Senior Vice President of Sales and Co-founder of MVP Associates. MVP Associates teaches business people how to build and lead high performing teams that will run through a wall for them. Michael is a graduate from California State University, Northridge where he earned a Bachelor of Science Degree in Business Administration with an emphasis in Finance. Cost is $5 for members and their guests and $10 for non-members.