Connectionopolis: Data Driven Marketing

What is the return on your investment in marketing? Which of your marketing efforts are most effective? The complicated answers to each of these questions and more lie in your data. But what are the most meaningful metrics for your business? These questions and more will be answered by our panel of marketing data experts. Get to the heart of what and how to measure results in your business. Panelists: Kirk Musick, Director of Search & Analytics, MKTNG Josh Unfried, CEO, Windfarm Marketing Shelly James, Director of Digital, Porter Communications Jim Bonfield, Managing Partner, SpeakLocal Moderator: Sonny Mayugba, Chief Marketing Officer, Waitr & Sacramento Restauranteur